That is the mock up of the forth coming seventh edition of warhammer fantasy battles. And this is stolen from Warseer...
From Kriegshammer.net, the German page that had the pictures above, we also have a mock-up of the starter box, apparently titled Slaughter at Skull Pass, which confirms amongst other things that the Goblins are indeed one piece and do not come with separate shields or heads.
As you can see, the box will contain the miniatures listed above, a "getting started booklet" for the series of linked scenarios, a smaller version of the rulebook (containing all the rules for the game but no backgrouns, terrain articles, etc.) as well as templates, whippy sticks and so forth.
So, it looks to be a Battle of Macragge type affair with a seperate bigger and single book available afterwards. The little booklet will be invaluable I feel, no flicking through the huge volume to find that basic rule which all know but do not know where from...
